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Marketing Associate

New York, New YorkFull-time
About the Job
Marketing Associate

We are seeking a full-time Marketing Associate to join our dynamic team and represent our brand of luxury lighting. As Marketing Associate, your focus will be creating and maintaining content for all social media platforms, regularly writing blog articles, assisting with updates of the website and print materials as needed, and contributing to the development and execution of branding initiatives for Juniper. This position reports to the VP of Relationship Management. The Marketing Associate will attend industry events and act as an ambassador of the Juniper brand. Interior design, architecture, or lighting background is preferred.

Responsibilities:
  • Participate in further defining the Juniper brand, including the establishment of underlying brand principles, and core customer needs.
  • Drive innovation and new marketing ideas in a small team environment to their completion.
  • Take ownership of Juniper’s social media platforms, posting on a regular basis with relevant content.
  • Track social media analytics and compare performance against company goals.
  • Grow Juniper’s social & website followership with a high-quality audience.
  • Implement effective social media practices, features, and trends in accordance with the overall social media and brand strategy.
  • Write blog posts that improve the overall user experience of the website, and engage viewers with relevant topics.
  • Assist in updating product documentation (product guides, tear sheets, catalogs, etc.) as needed through Adobe InDesign.
  • Assist with updating the website with new products, or changes as needed.
  • Represent Juniper’s brand in the design industry by periodically attending events with the VP of Relationship Management and/or Sales Team.
  • Assume accountability for the quality, strategy, and integrity of all tasks you are responsible for.

Qualifications:
  • Bachelor’s degree with a minimum of 2 years experience in marketing, graphic design, social media management, or creative writing.
  • A focus or background in home products, luxury consumer products, architecture, or interior design, and marketing principles associated with these areas.
  • Basic knowledge of Adobe InDesign and WordPress.
  • High engagement in the design world, continually up-to-date on news and happenings in the design industry.
  • An outgoing and passionate personality with a strong attention to detail.
  • Ability to take direction and carry out delegated tasks in a thoughtful and efficient manner.
  • Highly organized with the ability to juggle multiple priorities.
  • Be able to write and speak eloquently in the English language, with the ability to adapt writing voices for the needs of the brand.
    About Juniper

    Juniper is a fast-growing technology-oriented lighting design and manufacturing business with our manufacturing facility located in Southington, CT and our showroom in New York, NY. We operate in the high-end architectural lighting industry; manufacturing innovative, custom solutions for luxury office, retail, commercial, residential, and hospitality spaces worldwide.